This Powerful Christmas Ad Was Inspired By Actual WWI Events. WoW!

On Christmas Eve, 1914, five months after war broke out in Europe, German and Allied troops volleyed carols back and forth to each other, a rare moment of camaraderie between the trenches. The next morning—as the story goes—small pockets of soldiers (both German and Allied, depending on the personal account and their location along the front) began to emerge from their subterranean positions, waving truce flags and shouting season’s greetings. Eventually realizing it wasn’t a trap, the troops in the opposing trenches followed suit, meeting their enemies in no man’s land.

The following commercial is based on these events, created by Sainsbury’s, United Kingdom’s third largest chain of supermarkets.

Here’s the story behind the video: